Behind Aerosmith drummer Joey Kramer’s wild, turbo-charged act is coffee — specifically Sumatra and preferably his own roast.
“Since I was a kid I’ve drunk thousands of cups of coffee all over the world and became a connoisseur of good coffee,” said the man behind the new Rockin’ & Roastin’ brand. “So I put my favorite ones together.”
And rest assured, Joey’s Ethiopian and Sumatra roasts will be the only coffee served when the band heads out on tour June 16.
“There will be no other, not if I have my way,” laughed Kramer, who now lives in Austin with wife, Linda. “But everyone who drinks it, likes it. No negative feedback yet.”
Kramer said it took a year to brew up his Rockin’ and Roastin’ side gig. He had to come up with the Fair Trade, shade-grown, organic beans and find a roaster.
“I have somebody who finds beans for me and if I come across something I like, we’ll find out how it’s roasted and try to emulate it,” he said, adding that his coffee is roasted in Worcester.
Right now, four varieties of Rockin’’ & Roastin’ are available online at www.rockinandroastin.com. But Joey hopes to get it on the shelves at Whole Foods and other markets that sell organic beans.
“I am a supermarket guy,” he said. “ I never cared for Starbucks — it always tasted burnt to me, and Dunkin’ Donuts was OK. Now, I just drink my own.”
Joey thinks it’s healthy to have a side gig when he and the band aren’t on the road. Joe Perry has his hot sauce, Brad Whitford races cars and Steven Tyler has “American Idol.”
“But Aerosmith, for all of us, is always on the front burner,” he said.