Aerosmith's Pats anthem debuted against the Jets
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FOXBORO - The New England Patriots have their own anthem now, and it kicked off during Sunday's matchup with the rival New York Jets at Gillette Stadium.
Aerosmith, a rock band that hails from Boston and staunch supporters of the Patriots, have released the anthem titled "Legendary Child - Patriot's Anthem."
The song is available for free download at www.PepsiAnthems.com.
"This is a program the band and I were excited to get behind as it is a true representation of our allegiance to the New England Patriots and the city of Boston," said Aerosmith frontman Steven Tyler in a news release.
"Hearing our song being played as the soundtrack at all the tailgate parties to every touchdown is a testament to all the diehard Aerosmith fans in New England ... GO PATS!"
Aerosmith guitarist Joe Perry wholeheartedly agrees. "There's something about the word legendary and the words New England Patriots that have an amazing ring to them," Perry said. "We're excited and proud to be part of that."
The expansion of the Pepsi NFL Anthems program to a seventh NFL team was announced by the NFL and Pepsi.
Pepsi has created broadcast spots that celebrate each of the original anthems, the fans passion for their teams and in-game footage.
TV spots featuring the Patriot's song were aired regionally during the broadcast of Sunday's game. Patriots linebacker Jerod Mayo was part of the campaign.
The new song joins anthems by Kid Rock (Detroit Lions), Kelly Clarkson (Dallas Cowboys), Ice Cube (Oakland Raiders), Travie McCoy (New York Giants), Lenny Kravitz (New York Jets) as well as a Wiz Khalifa remix of "Black and Yellow" (Pittsburgh Steelers).
"In an ongoing effort to amplify the intersection between sports and music, we are thrilled to add Aerosmith and Lenny Kravitz as the newest Anthems artists," said Pepsi Director of Sports Marketing Todd Kaplan. "On top of that, the Jets and Patriots have a notorious rivalry, and we couldn't have picked a better matchup to debut our new songs and advertising campaign."
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