America's biggest, loudest and hardest-hitting band of all time — AEROSMITH — collaborated with the worldwide leader in sports, ESPN, and its coverage of America's biggest, loudest and fastest-growing sport, NASCAR.
This live version of "Back In The Saddle" with new racing-themed lyrics will be an integral part of the network's NASCAR telecasts in 2007. The spot includes footage from the band's concert's at the MGM Grand in Las Vegas and Mohegan Sun in CT, where the stage was transformed into a virtual pit stop with stock cars and racing equipment.
AEROSMITH are all NASCAR enthusiasts, and their relationship with the sport was highlighted in 1999 when driver Kenny Wallace drove the AEROSMITH-sponsored #55 Chevrolet. AF1 racing fans can pick up the new Aerosmith American Muscle T-shirt pictured below.
ESPN is the exclusive home of the NASCAR Busch Series.
Facebook
MySpace
iLike
Twitter
YouTube
Bebo