Andrew Charles is a new rock 'n' roll inspired fashion collection for men and women, which will launch in September 2011 exclusively at Impulse departments of Macy's and macys.com.
Legendary rock star and style icon Steven Tyler will infuse his style into the brand and serve as the inspiration for all Andrew Charles menswear. Tyler, who is never seen on-stage without a series of scarves tied to his microphone stand, will also be developing a Steven Tyler Rock Scarf Collection for Andrew Charles. The scarves will launch for Holiday.
Additionally, Tyler, and his daughter Chelsea, will be the faces of the brand, appearing in an advertising campaign and making personal appearances at select Macy’s locations nationwide.
“I’ve always loved mixing music and fashion,” says Andy Hilfiger, the brand’s creative director and president of marketing. “Steven is a huge inspiration for us and immediately came to mind when we created the Andrew Charles DNA."
“Steven Tyler is an unparalleled rock 'n' roll style icon, and the perfect match for Andrew Charles, a fashion line built on the fusion of fashion and music,” says Tommy Hilfiger, “His involvement in the line infuses Andrew Charles with the unmatched authenticity and unrivaled creative energy that only Steven Tyler can bring.
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| Photo: Melissa Mahoney |
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| Photo: Melissa Mahoney |
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| Photo: Melissa Mahoney |
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